I have not been posting new articles for a few weeks, in part because we have a contract on 8 Granite Lake Drive, (more on that in a future post) but also because I’ve been tracking trends in real estate marketing and amassing research to give a good dissertation on how I see social media impacting the real estate business. Not being a real estate expert this was a time consuming bit of work. Writing a thoughtful, well-informed article takes time to do well, especially when it is not your area of expertise. Then, just today I came across this post on Mashable it’s an expose of all and much more than I could have hoped to explain about the use of social media in real estate. So I applaud Mashable and I applaud you in advance for taking the time to read the article, “How Real Estate Pros are Using Social Media for Real Results.” Props to Erica Swallow for putting forth such a great piece of reporting. Here’s the link: http://mashable.com/2010/06/28/real-estate-social-media/
If you’ve been following my efforts you’ll note that the Mashable article supports much of my activity. If you have an interest in learning about social media I suggest following Chris Brogan and reading his book Trust Agents.
My own results from my use of social media to help me market and sell 8 Granite Lake Drive have proved positive and (cross fingers) successful. We drove significant awareness, feet through the door, and more than one interested potential buyer. But it was not without the help of realtors. Realtors still have a lot to offer and if the Mashable article proves anything, it’s that when properly harnessed, social media can still give realtors the upper hand in moving properties. A few months back we signed with The Angiolini Group to list our place on the MLS. For a flat fee, Kathleen Angiolini will post your property on MLS and work with the buyers agent to make sure you have “good” buyers. The Angiolini Group also work with the computerized central showing service to help schedule appointments. The rest is up to you as the seller, to make sure the property is ready for showing and if you hold open houses, as we did, that means you’re there for the open house as well. You can get all the details from the Angiolini Group. It’s a good approach in these down times, it gives you access to MLS at a reasonable cost and The Angiolini Group provide a heck of a lot of service for the money. You pay the buyers agent 2.5%. So you’re saving about half the fee of a full cost broker. But you have to be ready, willing and able to put in the time. Sort of a one-two punch of new economic models powering the sale of a home. It has been, and continues to be a lot of work, but if you have the time and energy and patience, you can save yourself some money. If you decide to give it a try call the Angiolini Group and ask for Kathleen.
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